Based on the votes of 1,151 PPC professionals and 11 other factors, we're proud to present this year's Top 50 Most Influential PPC Experts below.
If you're curious about the Top 10 Experts with the most votes, check out this LinkedIn post.

Please be sure to also check out our interactive alphabetical Top 100 table and list of industry reporters and ad platform employees for even more experts worth following.‍

Remembering Mark Irvine: A PPC Voice That Inspired

In the midst of celebrating the top 50 PPC voices, let's take a moment to recognize Mark Irvine, whose influence continues to resonate within our community even after his unexpected passing on May 2, 2024.

Mark was not just a name on a list (voted #1 in 2019); he was an industry leader, who had made significant strides in the PPC space. His impact on the growth of many marketers featured in this year's list cannot be overstated. Mark was a true data enthusiast, passionate about transforming raw data into compelling stories that inspired countless professionals in the field.

Mark's love for data was matched only by his pragmatic approach to helping brands succeed. He was dedicated to guiding companies through the complexities of ad platforms, ensuring they achieved their goals while keeping a balanced perspective on the ad platforms. His ability to balance success with transparency was a hallmark of his career.

Beyond his professional brilliance, Mark was known for his warmth and friendship. He had a unique ability to see the potential in those around him, igniting their passions and ensuring that their voices were heard. His value extended far beyond his intelligence and worldly perspective; it lay in his commitment to uplifting others.

As we celebrate the incredible voices that have enriched our lives, let us also remember Mark Irvine—a brilliant voice who, though no longer with us, is still profoundly felt and missed. His legacy lives on in the hearts of those he inspired.

We love you, Mark. Here’s to punching unicorns, hugging penguins, and all the joy you brought to our lives.