Partners

The 2025 edition of the State of PPC and Top 50 Most Influential PPC Experts is an initiative of the partners below.

With this, we aim to provide valuable resources for the PPC community.

We invite you to visit our websites, where you can discover how each partner helps PPC professionals get better results in less time.
DataFeedWatch by Cart.com is a leading feed management solution that combines data transformation with help & advice, empowering merchants and agencies to succeed on 2,000+ eCommerce channels like Google, Facebook, and Amazon. The company operates in 60+ countries and fuels over 0.5 billion product listings daily.
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The God Tier Ads Framework is the always updated Google Ads training, giving you instant clarity and done-for-you templates, so you don’t devote your life to the machine.

Trusted by over 3,500 PPC agencies and professionals around the world.
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Hero Conf is the world’s largest conference dedicated to PPC. It returns to the US in San Diego and to the UK in Brighton - bigger, better and brighter than ever. Join the sharpest minds in digital advertising during two days of talks, expert speakers, and networking activities.
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Optmyzr is a complete PPC management suite with everything agency and in-house teams need to run Search, Shopping, Performance Max, and Amazon campaigns their way.

Optmyzr customers use automation and customizable workflows to manage a collective $5 billion in yearly ad spend.
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Producthero helps e-commerce advertisers get more conversions from their shopping ads. Producthero is Europe's largest Premium Google CSS Partner and offers a platform that allows you to optimize your product titles, automatically segment products and monitor competitor prices so you can adjust your campaigns.
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Smarter Ecommerce (smec) is a tech-led and full-service performance marketing partner, supporting online retailers since 2007.

We help ecommerce businesses to run inventory-driven, large-scale performance marketing campaigns resulting in sustainable growth.
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Swydo is an automated reporting and monitoring platform that enables online marketers to monitor, analyze, and communicate meaningful insights.

Marketers can integrate data from 30+ marketing platforms (like Google Ads), and generate fully customized reports to share with customers and stakeholders.
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TrueClicks aims to set and raise the PPC quality standard and as such, to be the independent source for grading and analyzing paid search accounts.

Offering user-friendly monitoring, auditing, insights and automation for Google Ads and Microsoft Advertising.

Free forever up to $50K/mo.
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