The State of PPC
Global Report 2026

Read the surprising results from the largest survey ever conducted with online advertising professionals.

1,306 PPC professionals shared how they feel about their work, the ad platforms, priorities, campaign types, budget expectations, AI, tooling, and much more.

It's 70+ pages of insider information, brimmed with unique data you won't find anywhere else.

And it's yours within one click, we won’t even ask for a (fake) email address.

If you believe it’s worthwhile, please share this website with your colleagues, PPC friends, and followers on social media.

Download the report

Who is this survey for?

Agencies

PPC specialists, managers and agency executives.
Each role will get its unique list of questions.

Freelancers

If you're a freelancer or contractor that offers PPC services, this survey is for you.

Advertisers (brands)

Both in-house teams as advertisers who hire an agency for PPC.

What will the survey cover?

We divided the survey into the following sections, the questions you'll get depend on your company type and role (asked at the start).
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Plus, you'll be able to vote on your favorite PPC Experts for the Top 50 Most Influential PPC Experts of 2026!

Expectations for 2026 ad budgets, per platform and campaign type

Goals, priorities and challenges of all professionals involved with PPC

Adoption of PPC software and scripts

AI adoption and sentiment for PPC workflows

Adoption and satisfaction of platform features

Segmented by company type, industry, geography and spend level.

Survey respondent prizes

We'll plant a tree for every survey completion through our partner Eden Reforestation Projects

Every respondent will get early access to the report
(7 days before publication)

A chance to win one of the following giveaways

3× Hero Conf Brighton tickets (Apr 30-May 1)
+
3× Hero Conf San Diego tickets (Sep 15-16)

3× SMX Munich tickets
(Mar 10-11)
+
2× SMX Advanced Berlin tickets (Sep 29-30)

10× Amazon gift cards worth $100

3× Lifetime access to the God Tier Ads Framework + Upgrades worth $595

Download the report

“What about my privacy?”

We will never sell the information you enter or publish individual responses.

Our commitment is to create a valuable report based on 1,000+ entries while keeping each individual entry anonymous, always.

We will also NOT auto-subscribe you to any mailing lists or try to “schedule some time” with you.

Your email (if entered) will only be used for the following purposes:

Thanking you after filling in the survey.

Sending you the report 7 days before publication.

Sending you one of the prizes in case you win one.

PPCsurvey.com is an initiative of the following partners
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