Survey open · until December 31, 2026

The State of PPC 2027 survey is open.Share how you work, and vote for the experts who shaped your year.

How does your PPC work compare to everyone else’s? Last year, 1,306 PPC professionals helped answer that in the largest PPC survey ever run.

This year we’re digging even deeper into how AI is changing the job, and much more.

Respondents get the report before anyone else, plus a chance to win one of the prizes below.

The survey closes on December 31, 2026.

Take the survey 10 to 15 minutes

Last edition: 1,306 PPC professionals
Who it’s for: Agencies, freelancers, brands
Report: 72 pages, free, no email needed
Plus: The Top 50 Most Influential PPC Experts

Who is this survey for?

Agencies

PPC specialists, managers and agency executives. Each role will get its unique list of questions.

Freelancers

If you're a freelancer or contractor that offers PPC services, this survey is for you.

Advertisers (brands)

Both in-house teams as advertisers who hire an agency for PPC.

Survey respondent prizes

We’ll plant a tree for every survey completionthrough our partner Eden Reforestation Projects

Every respondent will get early access to the report(7 days before publication)

A chance to win one of the following giveaways

5× Hero Conf Brighton tickets (Apr 15-16, 2027) 5× Hero Conf San Diego tickets (Sep 9-10, 2027)

25% discount links on the partners page

3× SMX Munich tickets (Apr 6-7, 2027) 2× SMX Advanced Berlin tickets (Sep 28-30, 2027)

15% discount code on the partners page

3× ADworld Experience tickets (Sep 23-24, 2027)

10% discount code on the partners page

1× yearly membership to PPC Mastery worth €1,499

10× Amazon gift cards worth $100

Take the survey

What will the survey cover?

We divided the survey into the following sections, the questions you'll get depend on your company type and role (asked at the start).

Plus, you'll be able to vote on your favorite PPC Experts for the Top 50 Most Influential PPC Experts of 2027!

Expectations for 2027 ad budgets, per platform and campaign type
Goals, priorities and challenges of all professionals involved with PPC
Adoption of PPC software and scripts
AI adoption and sentiment for PPC workflows
Adoption and satisfaction of platform features
Segmented by company type, industry, geography and spend level.

PPCsurvey.com is an initiative of the following partners

“What about my privacy?”

We will never sell the information you enter or publish individual responses.

Our commitment is to create a valuable report based on 1,000+ entries while keeping each individual entry anonymous, always.

We will also NOT auto-subscribe you to any mailing lists or try to “schedule some time” with you.

Your email (if entered) will only be used for the following purposes:

Thanking you after filling in the survey.
Sending you the report 7 days before publication.
Sending you one of the prizes in case you win one.