Calling PPC professionals to take The State of PPC survey and vote on their favorite experts

Last year, 1,151 PPC professionals revealed how they approach their craft, covering everything from campaign strategies to the first wave of AI adoption. It became the largest PPC survey ever conducted.

This year, we’re taking it further, expanding our reach and uncovering the most comprehensive picture yet of how AI is redefining the PPC landscape, and much more!
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Survey entries have closed. Come back in March to download the report for free (no email needed)!

The survey is closed

Who is this survey for?

Agencies

PPC specialists, managers and agency executives.
Each role will get its unique list of questions.

Freelancers

If you're a freelancer or contractor that offers PPC services, this survey is for you.

Advertisers (brands)

Both in-house teams as advertisers who hire an agency for PPC.

What will the survey cover?

We divided the survey into the following sections, the questions you'll get depend on your company type and role (asked at the start).
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Plus, you'll be able to vote on your favorite PPC Experts for the Top 50 Most Influential PPC Experts of 2026!

Expectations for 2026 ad budgets, per platform and campaign type

Goals, priorities and challenges of all professionals involved with PPC

Adoption of PPC software and scripts

AI adoption and sentiment for PPC workflows

Adoption and satisfaction of platform features

Segmented by company type, industry, geography and spend level.

Survey respondent prizes

We'll plant a tree for every survey completion through our partner Eden Reforestation Projects

Every respondent will get early access to the report
(7 days before publication)

A chance to win one of the following giveaways

3× Hero Conf Brighton tickets (Apr 30-May 1)
+
3× Hero Conf San Diego tickets (Sep 15-16)

3× SMX Munich tickets
(Mar 10-11)
+
2× SMX Advanced Berlin tickets (Sep 29-30)

10× Amazon gift cards worth $100

3× Lifetime access to the God Tier Ads Framework + Upgrades worth $595

The survey is closed

“What about my privacy?”

We will never sell the information you enter or publish individual responses.

Our commitment is to create a valuable report based on 1,000+ entries while keeping each individual entry anonymous, always.

We will also NOT auto-subscribe you to any mailing lists or try to “schedule some time” with you.

Your email (if entered) will only be used for the following purposes:

Thanking you after filling in the survey.

Sending you the report 7 days before publication.

Sending you one of the prizes in case you win one.

PPCsurvey.com is an initiative of the following partners
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The world’s largest PPC conference
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San Diego: Sep 15-16}

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_{Munich: March 10-11}

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