2.5 years after PPC Hero's last list, we're happy to relaunch and expand the list of most influential PPC Experts!

Please be sure to also check out our interactive alphabetical Top 100 table, for even more experts worth following, including the Top 50 below. The top 100 table includes links to their social media profiles, podcasts, YouTube channels, books, newsletters, and courses.

Below the Top 50 infographic, you'll find a deep-dive into our ranking methodology and a list of industry reporters and ad platform employees we believe you should follow (as they aren't eligible for the Top 50).
‍

Ranking methodology

We want to be as transparent as we can be in how we got to the ranking above, so below you'll find a table with details for each ranking factor and their weight. The idea is that if you would use the same methodology, you should get the same ranking. Of course, you could still disagree with our ranking factors or weights, but we believe it's the most balanced approach to generate a list of influential PPC experts.

It probably goes without saying that we only counted content that was in English and (largely) about PPC.

We also want to highlight that, just like with crossing the finish line in a marathon (or any other race), the 10th position isn't twice is influential as the 20th position, just like a runner finishing in 10th position wasn't twice as fast as #20.

The average relative difference in the total score between two consecutive positions after the 6th position was 1%. So the differences are very small after the Top 6, who scored significantly higher than everyone else. So actually, someone in 10th position is 10% more influential than someone in the 20th position and 40% more influential than #50.